Get a complete overview of your digital presence and capacity…
Our Digital Marketing Audit analyzes your performance across a variety of channels, assessing the following key areas:
- Reach: How effective is your organization’s Organic Paid Earned and Owned exposure across digital channels?
- Architecture: Are you digital channels well designed, properly structured, and functioning correctly?
- Content: What information you are creating, publishing, and sharing across different digital channels?
- Conversion: Do you have a process in place to “activate” visitors and get them to complete calls to action?
- Measurement: Have you defined digital marketing objectives and key metrics? How do you measure performance?
- Integration: Are all of your online and offline marketing touch points connected?
When concluded you will receive a Digital Marketing Audit Report that highlights recommendations, gaps and next steps including where to take action, what to evaluate and which new areas to explore. We then undertake a Workshop with your key stakeholders, walking them through our findings in context with your Digital Strategy, identifying key advantages and readiness, challenges and gaps.
Included in that document is a Competitive Benchmarking Matrix that compares your organization’s digital presence with that of your competitors.
Truly successful businesses, large and small, thrive through a combination of Customer Acquisition, Retention and Engagement – CARE – and over the years we have been blessed with clients that have the vision, trust and courage to embrace our strategies; in return we fully commit, and deliver exceptional work, on time and on budget that delivers an exceptional ROI.
At Helmsman Digital we focus on providing best practice Digital Advice; we analyse your current digital situation and develop a tactical practical Digital Strategy for you. We conduct Digital Audits to benchmark your current performance and resources in context with your Digital Strategy. And we assist with Digital Implementation such as SEO, SEM and Web Design and Development. Contact us today for a preliminary chat…the coffee is on us.