Ideas are easy, it’s the detail in digital that makes the difference…
Typically, prior to the Digital Marketing Implementation phase, we will have completed a Digital Marketing Strategy Plan and undertaken a Digital Marketing Audit. These become your roadmap, and define the underlying creative message and execution, the ideal media/platforms and the budget, time frames and desired ROI/outcomes.
Phasing Of Your Roadmap
We define broad phases and workstreams of digital activity, beginning with ‘quick wins’, and map these phases over time to give you a clear direction on core priorities and sensible timescales in which to achieve them, based on a realistic assessment of budget and resources.
We pull all the recommendations, from quick wins to big strategic imperatives, together into a matrix and rank each according to ease, speed, cost/resource estimate and potential value. We then work through this list with you and re-categorise as appropriate, also identifying responsibility for each item and whether it is to be actioned internally or by a third party. This process delivers a master list of activities, prioritised against business value.
Costs & Resources
We estimate the costs of each phase and activity, and the resources required to complete, both internal and external. We recommend what you should take on internally, and what you should contract out, according to what is realistic and sensible. At this stage, we also recommend any key hires or increase of internal resource allocation.
The measurement framework projects the results of the activity, based on historic or industry benchmarks, or prescribes a period for benchmark setting; these become the targets for the activity. It also redefines the objectives, the metrics related to those objectives, and outlines the data sources, tracking and reporting requirements to deliver ongoing evaluation against targets.
Tools & Processes
As part of the implementation plan, we also make recommendations on specific software tools that the client should deploy to increase efficiency, and the set of internal workflows and that will need to be defined for the internal team to be effective, from checklists and cheatsheets through to fully automated processes.
Media & Platform Options
There is an extraordinary range of Digital Marketing channels, the selection of which will be determined in the Digital Strategy and Audit process. We can assist with most, and have partners that we can recommend for the remainder:
- SEO – Organic Search Engine Optimization (via our seoWorks Business Unit)
- SEM – Paid Search Engine Marketing
- Web Design & Development
- Social Media Calendaring/Influencer Endorsments
- Paid Social Media Marketing
- Email Campaigns
- App Design& Development
- Affiliate Marketing
- QR Codes
- & many more
With your Digital Strategy and Audit having picked the best tools/platforms for the task at hand, our Digital Implementation program focuses on best practice execution giving you the peace of mind that what has been recommended actually gets executed.
Truly successful businesses, large and small, thrive through a combination of Customer Acquisition, Retention and Engagement – CARE – and over the years we have been blessed with clients that have the vision, trust and courage to embrace our strategies; in return we fully commit, and deliver exceptional work, on time and on budget that delivers an exceptional ROI.
At Helmsman Digital we focus on providing best practice Digital Advice; we analyse your current digital situation and develop a tactical practical Digital Strategy for you. We conduct Digital Audits to benchmark your current performance and resources in context with your Digital Strategy. And we assist with Digital Implementation such as SEO, SEM and Web Design and Development. Contact us today for a preliminary chat…the coffee is on us.