Every business principle with transformation potential starts in isolation, and digital is no exception…
Mobile, cloud, process, customer, supply chain, etc. each had its own siloed strategy before it blended into business strategy. As a result of these strategy waves the terms ‘digital’ and ‘strategy’ have become overused and misapplied terms.
There is so much available data about your customers, audience and competition, from keyword data and audience reach to demographics and psychographics. The important part is to make sure you understand who your customer is and where to find them. Understanding this gives you the most accurate insight into potential reach and visibility.
The best digital strategy is not a bunch of one-off campaigns, quick customer acquisition ideas or growth hacks. Sure, those might get you some quick wins but they will not stand the test of time. Your digital marketing strategy should be driven by a holistic content approach, a seamless omnichannel experience and a unified voice for your brand messaging. Ultimately, you want the user experience and customer journey to be as simple and frictionless as possible. Getting this done is not simple, but if you set goals, plan ahead, and execute efficiently, your digital strategy will make for a better customer experience.
First we review the opportunity from the digital marketplace by reviewing customer and competitor use of digital technology and Paid-Owned-Earned media. We then summarise the opportunities and corresponding strategies in a matrix and review the current digital marketing capabilities of the business.
We then define digital objectives based on your analytics and our market insights to form a digital dashboard that will be reviewed at the action stage.
The strategy defines which digital marketing activities you will prioritise to compete. It summarises where you will focus your resources and investment to hit your targets.
We apply key digital strategic analysis tools to create and summarise your strategy in the template include:
- Digital vision summary
- Strategic digital initiative summary aligning objectives with strategies
- Strategy formulation and prioritisation matrix
Define Tactical Action Plan
We document a matrix of all tasks required to implement your strategies, culminating in your Strategic Digital Marketing roadmap
Truly successful businesses, large and small, thrive through a combination of Customer Acquisition, Retention and Engagement – CARE – and over the years we have been blessed with clients that have the vision, trust and courage to embrace our strategies; in return we fully commit, and deliver exceptional work, on time and on budget that delivers an exceptional ROI.
At Helmsman Digital we focus on providing best practice Digital Advice; we analyse your current digital situation and develop a tactical practical Digital Strategy for you. We conduct Digital Audits to benchmark your current performance and resources in context with your Digital Strategy. And we assist with Digital Implementation such as SEO, SEM and Web Design and Development. Contact us today for a preliminary chat…the coffee is on us.