It’s about growing your business…
Here at Helmsman Digital we’re all about CARE
Customer Acquisition, Retention and Engagement
The issue with digital advertising today is that most companies need deep therapy and Digital Agencies only offer cosmetic surgery. Everyone wants a quick fix, externally and think that by paying money, it will indeed fix things. Nobody want’s to look inside and take time to do the work to deliver exceptional experiences…that are then incredibly marketable…
So, we thought it was about time we started having more existential conversations with our Clients…
Our Customer Acquisition, Retention and Engagement approach is not merely about advertising, marketing or sales…it’s about fully embracing the customer at every touch point. And it works. Businesses that “get it”, that embrace the fact that focusing on the customer and delivering the best product or service at the best price and at the right time, creates a win-win outcome for everyone…and that is how long term exponential growth is achieved.
Our all-encompassing Helmsman CARE Strategy converts suspects into prospects into customers, keeps those customers and then keeps them buying.
Having a solid customer acquisition strategy is an essential component for any business. Without it, you’re going to seriously struggle to grow your business in any kind of meaningful way.
Customer attrition just happens – even the very best clients can still move, pivot or even out grow your services. So a steady acquisition pipeline is essential, but with so many options, alternatives and variations, which ones to choose?
And this is where we come in to the equation. You need a Digital Strategy based on sound research, an in depth knowledge of your business and our experience and expertise. We will find the best combination of tools and resources for you business, and then help you implement them.
Loyalty, advocacy, customer-centric – these are all the buzz words, but what do they and all the other fancy terms mean in practice? It’s our job to work that through with you and identify the options that will deliver you the ROI that you need.
It may be as simple as providing an excellent customer experience. This will accelerate the natural growth of your business, usually at a relatively low “hard dollar” cost. A necessary multiplier that make any business work properly and scale appropriately in the future. Add in some simple customer profiling to your customer records and you are well on the way to your double digit growth.
Acquisition + Retention = 2 x Revenue but Acquisition + Retention + Engagement = 5 x Revenue and 10 x profit
We help companies leverage our expertise and experience to deliver personalised and engaging digital experiences, without being overwhelmed by technology and solution integration. We configure and scale best practice solutions at a pace right for your business – demonstrate results before making deeper investments.
Truly successful businesses, large and small, thrive through a combination of Customer Acquisition, Retention and Engagement – CARE – and over the years we have been blessed with clients that have the vision, trust and courage to embrace our strategies; in return we fully commit, and deliver exceptional work, on time and on budget that delivers an exceptional ROI.
At Helmsman Digital we focus on providing best practice Digital Advice; we analyse your current digital situation and develop a tactical practical Digital Strategy for you. We conduct Digital Audits to benchmark your current performance and resources in context with your Digital Strategy. And we assist with Digital Implementation such as SEO, SEM and Web Design and Development. Contact us today for a preliminary chat…the coffee is on us.